MAD Magazine’s Fold-Ins

I like how MAD Magazine’s ‘fold-ins’ were used to bring another dimension to the illustrations…

A classic feature of MAD magazine, and arguably the best thing in it, fold over the pages to reveal a hidden image and message by artist Al Jafee. We were left a bit confused by some of the more US-centric references, but it’s all very clever stuff indeed.

I love the interactive presentation method The New York Times has chosen to present these; very innovative.

via b3ta