37signals on Creating a Devoted Audience

37signlas—creators of the book for software designers—have given us a round-up of how they built a devoted audience/client-base.

From the beginning, we allotted plenty of time for side projects. Things that would get us attention, experiments with new ways of selling our services, ways to show off our design thinking, etc.

Here are a few of the key non-client projects that enabled us to build up an audience: