SEOmoz has done a lot for my perception of SEO companies: before I became aware of them a number of years ago, I was wary of the entire sector (with good reason, many would say).
To help us all understand the world of legitimate SEO a bit better and to provide a primer on how search engines work, SEOmoz has produced a thorough, beginner’s guide to search engine optimisation. The chapters:
- How Search Engines Operate
- How People Interact With Search Engines
- Why Search Engine Marketing is Necessary
- The Basics of Search Engine Friendly Design & Dev.
- Keyword Research
- How Usability, Experience, and Content Affect Search Engine Rankings
- Growing Popularity and Links
- Search Engine Tools and Services
- Myths & Misconceptions About Search Engines
- Measuring and Tracking Success
via @Foomandoonian