A Beginner’s Guide to SEO

SEOmoz has done a lot for my perception of SEO companies: before I became aware of them a number of years ago, I was wary of the entire sector (with good reason, many would say).

To help us all understand the world of legitimate SEO a bit better and to provide a primer on how search engines work, SEOmoz has produced a thorough, beginner’s guide to search engine optimisation. The chapters:

  1. How Search Engines Operate
  2. How People Interact With Search Engines
  3. Why Search Engine Marketing is Necessary
  4. The Basics of Search Engine Friendly Design & Dev.
  5. Keyword Research
  6. How Usability, Experience, and Content Affect Search Engine Rankings
  7. Growing Popularity and Links
  8. Search Engine Tools and Services
  9. Myths & Misconceptions About Search Engines
  10. Measuring and Tracking Success

via @Foomandoonian