A/B Testing Case Studies

Paras Chopra, founder of the fairly self-explanatory A/B testing company Visual Website Optimizer, provides an introduction to A/B testing that is as useful for newcomers as it is old-timers.

In the article, Chopra provides a few dos and don’ts, an overview of some A/B testing tools, a fantastic list of resources and a collection of “Classic A/B Testing Case Studies”, including:

• Dustin Curtis’ attempt to increase his Twitter followers (previously).
• Luke Wroblewski’s “Mad Libs” style form design (I love this).
• Tim Ferriss describes using Google’s A/B tool.