Category: interesting
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Recognising Drowning and Surviving Cold Water
Drowning does not look like drowning, and without flotation you will not live long enough to die from hypothermia if you fall into cold water. These are just two warnings from Mario Vittone–long-serving U.S. Navy and Coast Guard expert on maritime safety–writing in the maritime and offshore news site, gCaptain. In the first of two…
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Market Segmentation and the PRIZM NE System
Market segmentation is a method of grouping people with similar characteristics, primarily for marketing purposes. A number of years ago, USA Today described in detail the information large consumer segmentation businesses track and use to group us. It’s an eye-opening read: The [consumer segmentation businesses] are pinpointing who lives where; what they’re most likely to…
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Six Principles of ‘Sticky’ Ideas
In an excerpt from Made to Stick, brothers Dan and Chip Heath provide an outline of the six principles of creating ‘sticky’ ideas: Simplicity: “We must be masters of exclusion. We must relentlessly prioritize. […] Proverbs are the ideal. We must create ideas that are both simple and profound. The Golden Rule is the ultimate…
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Near-Far Bias (Construal-Level Theory)
Robin Hanson has written much over the last few months on ‘construal-level theory‘ (also known as the near-far bias) and I’ve been slowly following along, taking notes. The theory, according to Wikipedia, “describes the relation between psychological distance and how abstract an object is represented in someone’s mind. The general idea is that the more…
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Facebook’s ‘Like’ and Conspicuous Consumption
Wondering why we freely and often make our tastes public (specifically, our brand preferences through Facebook’s ‘Like’ mechanism), Nicolas Baumard discusses how we purchase goods to display our good taste: In a way, Facebook can be seen as a handy device to send a lot of very precise signals about your opinion and your values!…
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The Business of Invention
By separating invention from manufacture we can create a strong “capital market for inventions”, says former Microsoft CTO Nathan Myhrvold*, and this will bring about greater creativity and rewards for all concerned. Myhrvold is currently the CEO and cofounder of Intellectual Ventures (a company he freely admits as being “reviled as a patent troll”) and…
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The Argument for Parenthood
It is often suggested that having children has a negative net effect on the happiness of the parents. Economist Bryan Caplan disagrees, suggesting that studies have missed the evidence suggesting that parents sacrifice more than they need to and overestimate the long-term effects of parenting on a wide range of child outcomes (including education, morality,…
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Hypertext Comprehension and Delinkification
Deciding whether to click on links while reading material in hypertext form gives rise to an additional cognitive load and additional distractions, goes a theory championed by Steve Gillmor and Nicholas Carr. In certain circumstances this is an argument for the “delinkification” of text, they suggest, as this will hopefully bring about increased comprehension. While…
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The Ideas of Frank Chimero
Designer Frank Chimero presents his ‘Ideas’: his manifesto of sorts principles on creativity, motivation and innovation. Chimero briefly covers seven topics, entitled: Why is Greater Than How Not More. Instead, Better. Surprise + Clarity = Delight Sincire, Authentic & Honest No Silver Bullets, No Secrets Quality + Sincerity = Enthusiasm Everything is Something or Other I’m…
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Motivation and the Cognitive Surplus
This short discussion between Clay Shirky and Daniel Pink on cognitive surplus and motivation is full of little insights and allusions to interesting pieces of research. This, from Dan Pink, is a wonderful overview of the research into motivation, presented in typical Pink clarity: We have a biological drive. We eat when we’re hungry, drink when we’re…