Category: psychology
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The New Nature-Nurture Argument
As it stands, the nature-nurture debate is wrong, proposes David Shenk in his book on the subject, The Genius in All of Us. Shenk submits the idea that we overestimate the effect genes have on many heritable traits, especially intelligence (or that ever-elusive ‘genius’). According to Shenk, and he is persuasive, none of this stuff…
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Bilingualism and Dementia
I’ve noted previously how child bilingualism improves the “executive functions” and a recent study has corroborated these findings while also discovering how bilingualism can stave off dementia in old age: [Psychologist Ellen Bailystok] wanted to explore whether enhanced executive control actually has a protective effect in mental aging—specifically, whether bilingualism contributes to the “cognitive reserve” that comes…
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Long-Term Thinking and Climate Change
One of the reasons the general public are slow in acting on climate change in the manner the situation’s importance demands is our reluctance to think too far beyond our immediate time horizon. However this shouldn’t stop us. That is the suggestion of Martin Rees, Astronomer Royal, who extols the virtues of long-term thinking more eloquently than…
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Taxes (Not Subsidies) Control Calorie Intake
It’s not surprising to discover that in an experiment looking at how taxes and subsidies can be used to influence healthier food purchases it was the taxing of unhealthy food that improved choices, not the subsidisation of healthy options. Strangely, though, it turns out that the health food subsidies actually worsened choices (the study theorises that…
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The Benefits of Touching
‘Touchier’ basketball teams and players (those who bump, hug and high five the most) are more successful than those who limit their non-playing physical contact. Similarly, higher satisfaction has been reported in romantic relationships in which the partners touch more. Just two of the findings from research looking at the importance of touching in relationships.…
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Nature Improves Attention
When studying complex tasks, taking a moment away from the problem is a proven way to refocus one’s thoughts. How different surroundings affect this “attention restoration” has now been studied and it has been discovered that the more complex a problem, the more a natural (non-urban) scene benefits our focus and study–whether this natural scene…
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(Insincere) Flattery Works
Flattery–even exaggerated, insincere and obvious flattery–works. That’s the conclusion from a study looking at whether compliments initially dismissed as “meaningless flattery” in advertising copy work on an implicit, unconscious level. They do. What this research suggests […] is that the implicit positivity we experience as a result of viewing [positive advertising] images could play an important role in what…
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Framing Financial Loses to Conservatives
In a series of novel framing experiments, researchers have shown that our self-identified political leanings correlate with how we perceive financial losses. Hundreds of online participants chose between various flights, computers and so on. In each case they could plump for a cheaper option or a more expensive, greener option, the latter including either a ‘tax’…
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Selling Premium Goods
In a short profile of ‘luxury sales consultant’ Jean-Marie Brücker, we discover a few psychological techniques he teaches to his clients on how to sell high-end luxury goods: Describe an item in terms of its ‘value’ rather than it’s ‘price’ or ‘cost’. Sell a story (‘romance’ and ’emotions’) rather than ‘products’. The macaroon technique: sandwiching the…