When academic Antanas Mockus became mayor of Bogotá he used the opportunity to run a social experiment on a grand scale. Soon enough, crime was reduced, road deaths were down, and there were 400 trained mimes improving both traffic and citizens’ behaviour. Seriously.
“The distribution of knowledge is the key contemporary task,” Mockus said. “Knowledge empowers people. If people know the rules, and are sensitized by art, humor, and creativity, they are much more likely to accept change.”