‘Creative capitalism‘ is a term popularised by Bill Gates at the World Economic Forum in Davos, 2008. Here Gates delivered a speech saying that many of the world’s problems are “too big for philanthropy” and that the free-market capitalist system itself would have to solve them.
Creative Capitalism: A Conversation has a transcript of Gates’ speech but it also has much, much more: it is also “a collection of essays and commentary on capitalism, philanthropy and global development” by many of the most popular economics writers around (although the site is now archived as the book has been released).
Michael Kinsley, columnist at Time and author of the book based on the site, discusses the project in a Microsoft Research program that, unfortunately, looks interesting but I can’t watch due to browser restrictions on my current computer.