The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.
—Dr. Paul Polak, International Development Enterprises
Design For the Other 90% is a design exhibition aiming to get people thinking not of the opportunities that lie in designing products for the richest 10%, but for those under the waterline of the ‘poverty iceberg’.
BrandBuilder talks about the opportunities this mentality can create, giving the $100 laptop as the obvious example.