For an amusing take on the A-Z of psychology, Dr Mezmer’s Dictionary of Bad Psychology is close at hand.
Meme: The idea that since ideas reproduce metaphorically like genes, that they must reproduce actually like genes. Thus because ideas spread like the plague, tunes are infectious, and advertising phrases are catchy, this must mean that ideas are selected by the same evolutionary processes that make for feet, eyeballs, and a tendency to accept nonsense such as this. (see evolutionary psychology)
Similar, and worth a read: The Devil’s Dictionary.
via Mind Hacks