Peak or Trough – You Are a Start-Up

Are you on a peak or in a trough? Looking for a kick-start? Then you can do worse than reading, absorbing, and taking to heart Ryan Holiday‘s article, This is My Life:

[Look at developing yourself] like a start up. You are a start up. Don’t worry about monetization. Or a safety net or health insurance or an office. Aim for critical mass and pick up support wherever you can. Woo every customer. Find something that no one else does and do it better than they ever can. Invest in yourself. Sweat equity. What are you doing? Do you love it? Start ups run on love. Read the books. Look for the angel investors. Have an exit strategy.