As the author of a number of influential marketing books, Seth Godin knows what he’s talking about when it comes to writing and marketing a book. Advice for authors is a list of his top 19 tips.
- Lower your expectations. The happiest authors are the ones that don’t expect much.
- The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.
- Your cover matters. Way more than you think. If it didn’t, you wouldn’t need a book… you could just email people the text.
- Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.