Tag: andrew-warner
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Persuasive Infomercial Sales Techniques
I don’t take infomercials very seriously, mainly due to how hilarious and absurd they are. However I’ve now been won over and can see their potential for certain product–market combinations. How did this miraculous change come about? Through a surprisingly enjoyable interview between Andrew Warner and the master of the infomercial, Tim Hawthorne. From his…
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The Entrepreneur’s Ignored Demographic
Andrew Warner of Mixergy recently interviewed Alex Algard: the entrepreneur who founded the $57m a year (revenue) business WhitePages. One exchange in the interview I particularly enjoyed is when Warner ponders WhitePages’ target demographic. Realising that he, his colleagues and his friends don’t use the site, don’t talk about the site or even hear about the…