Tag: business-plan
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A “Felt Need” Is What Makes Us Buy
A “felt need” is what differentiates a vitamin from an aspirin: when we crave something (relief from pain), a product that satisfies that desire becomes a must-have rather than a nice-to-have. Realising this and re-framing a product in terms of this craving is an important step in ensuring a product’s success, say Dan and Chip…
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Icon-Based Business Plans
Depending on who you listen to, a business plan is either a waste of your time or an essential document. A good compromise could be Peter Hilton’s idea to create a concise, icon-based business plan visualisation: Inspired by the simplicity and success of the Creative Commons icons, which condense pages of information that no one ever…