Tag: crowdsourcing
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Crowdsourcing and Creative Deflation
Monday Note uses the case study of LG eliciting designs for future mobile phones to show how crowdsourcing is changing how design is done… and how it’s starting to change advertising, too. Altogether, LG is going to spend $75,000, to be distributed among 43 awards. […] Let’s face it: for a company such as LG, seventy-five grand for…