Tag: dustin-curtis
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Three Words of Startup Advice
Posted one at a time to his Twitter feed and spread using the #StartupTriplets tag, Dharmesh Shah–founder of HubSpot–has distilled his best startup advice into forty-seven three-word chunks: startup triplets. My favourite ten: Hire generalists early. Hire specialists later. Invest in culture. Encourage diverse thinking. Decide with data. Accept imperfect data. Encourage rational debate. Make…
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Blogs Designed Like Magazines
With the blogs of Dustin Curtis, Gregory Wood and Jason Santa Maria as examples (each worthy of your time, by the way), Smashing Magazine looks at blogs designed like magazines,* discussing what these ‘blogazines’ mean for the future of boring blog posts. Dustin Curtis had this to say on the drawbacks of designing like this on…
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Tests On Language and Click-Through Rates
By varying the language used in a sentence at the end of his articles, Dustin Curtis increased click-through rates to his Twitter profile by 173%. Dustin describes his multivariate (‘split’) testing of different call to action sentences, revealing the most persuasive, in a visually excellent article. This puts me in mind of how both Tim…