Tag: edward-jay-epstein
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De Beers and the Diamond Market
I’ve previously mentioned, in passing, how the concept of the diamond wedding ring was manufactured. I’ve now been reminded of this upon rediscovering Edward Jay Epstein‘s comprehensive 1982 article in The Atlantic charting the story of how De Beers created the entire market for diamonds through supply/demand manipulation and PR. De Beers proved to be the most…