Tag: grant-mccracken

Bud Caddell, strategist at Undercurrent, talks with the author of Chief Culture Officer, Grant McCracken, on Bud’s experience of marketing online and how it really should be done–by the small and large companies. This on making something ‘spreadable’: Trying to design a program that reaches mass first, isn’t going to spread at all. It’s not remarkable, there’s…