Tag: haptics
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Apple’s Implementation of the Duration-of-Exposure Effect: Screens at 70˚
Hours after writing about the duration-of-exposure effect (whereby merely touching an unowned object increases our attachment to it and how much we value it), a post came into my feed reader pointing out how Apple Inc. take advantage of this effect in their “painstakingly calibrated” stores. Carmine Gallo, providing a glimpse into his upcoming book, The Apple…
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Increasing Attachment and Valuation Through Touch
The endowment effect is old news: the amount that we value an object increases once we take ownership of it. The ‘extended version’ shows that the impact of the endowment effect increases with time: our valuation of an object increases more and more as the amount of time that we own it also increases. This…
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Embodied Cognition and How Objects Influence Our Perceptions
The physical properties of objects we interact with can substantially influence our opinion of unrelated items and people. Through a number of novel experiments, MIT’s Joshua Ackerman has clearly shown how the texture, weight, and other physical properties of objects we touch affect our judgements and decisions (neatly summarised by Ed Yong): Weight is linked…
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The Benefits of Touching
‘Touchier’ basketball teams and players (those who bump, hug and high five the most) are more successful than those who limit their non-playing physical contact. Similarly, higher satisfaction has been reported in romantic relationships in which the partners touch more. Just two of the findings from research looking at the importance of touching in relationships.…
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A Look at our Sense of Touch
Primal, Acute and Easily Duped: Our Sense of Touch is a recent article from Pulitzer Prize-winning Natalie Angier (author of The Canon: The Beautiful Basics of Science) taking a rudimentary look at the sense of touch and some recent research in the field of haptics. Scientists have determined that the human finger is so sensitive…