Tag: jakob-nielsen
-
The Three Important Response Time Limits
There are three important response time limits in user interface design, and this has remained constant since 1968, says usability guru Jakob Nielsen. Those three time limits? Chess, anyone? It’s worth also looking at Nielsen’s Powers of 10, detailing further time scales of user interaction. My summary:
-
Information Foraging and The Fold
Even though users are now accustomed to scrolling down web pages, we know that the fold still exists and is important–and how we can design to take advantage of it. In light of this, Jakob Nielsen has conducted research to see what prompts users use to decide whether to scroll or not (the answer: the information…
-
The New Rules of The Fold
In 1996, while discussing the importance of the inverted pyramid style of writing, usability expert Jakob Nielsen wrote that “users don’t scroll”. From there the idea of The Fold as an integral part of web design came into being. But, as Nielsen himself has said, the Internet has evolved and “as users got more experience…
-
Text as UI (On Twitter)
Putting me in mind of Dustin Curtis’ multivariate ‘split’ testing to increase click-through rates to his Twitter profile (previously), Jakob Nielsen discusses his iterative design process for a Twitter message advertising his latest usability conference. The message went from, Announcing LAS VEGAS and BERLIN as the venues for our biggest usability conference of the year http://bit.ly/UsabilityWeek…
-
On Passwords (Usability and Security)
Passwords have barely evolved since the early days of computing and are taken for granted in our daily online-lives. It’s time for change, says usability expert Jakob Nielsen, who believes password masking goes against basic usability principles and should be stopped (via Kottke). Providing feedback and visualizing the system’s status have always been among the…