Tag: knowledge
-
Information Gaps and Knowledge Rewards
Starting with two great examples of marketing through curiosity (the Hot Wheels mystery car and California Pizza Kitchen’s Don’t Open It thank you card), Stephen Anderson looks at how you can use ‘information gaps’ to drive curiosity and then interaction with your customers. Information can be presented in a manner that is straightforward or curious.…
-
Map of Science
By crunching data from more than a billion user interactions on scholarly databases, Los Alamos National Laboratory researchers produced a high-resolution map of the relationships between different fields of science. That’s from Wired where they display the ‘Map of Science‘ that was produced, in part, to “help researchers frame discipline-hopping questions and identify neglected cooperative opportunities”.…