Letters Remain

Tag: persuasion

  • The Science of Persuasion

    Persuasion is not an art; it’s a science. That’s according to Yes!—the book by social psychologists Robert Cialdini, Noah Goldstein and Steve Martin that proposes to offer 50 ‘scientifically proven ways to be persuasive’.  For his review of the book, Alex Moskalyuk lists these 50 ways to be persuasive, as gleamed from dozens of psychology studies.…

  • Using Neighbourhood Comparisons to Promote Conservation

    By comparing customers’ usage to that of others in the neighbourhood, utility companies are starting to reduce their energy consumption. This, from an experiment conducted by Robert Cialdini, author of Influence: In a 2004 experiment, he and a colleague left different messages on doorknobs in a middle-class neighborhood north of San Diego. One type urged…