Tag: robert-cialdini
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Behavioural Economics and Financial Policies
The news that Obama had some of the leading behaviourists advising his campaign comes as no surprise to me, however I likely underestimated how much they influenced both the campaign and the voters. Time takes a look at this “behavioural dream team” and discusses how the Obama administration is using behavioural economics to guide its…
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Using Neighbourhood Comparisons to Promote Conservation
By comparing customers’ usage to that of others in the neighbourhood, utility companies are starting to reduce their energy consumption. This, from an experiment conducted by Robert Cialdini, author of Influence: In a 2004 experiment, he and a colleague left different messages on doorknobs in a middle-class neighborhood north of San Diego. One type urged…