Tag: swoopo
-
Penny/Dollar Auction Psychology (The Workings of Swoopo)
I first heard of the bidding fee scheme/online auction site Swoopo in a Coding Horror post that takes a look at the company’s business plan, calling it “pure, distilled evil”. It’s also a pretty simple (or, as the post said, “brilliantly evil”) plan: It’s almost an exploit of human nature itself. Once you’ve bid on…