Tag: twitter
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Art in 140 Characters
Is it possible to encode and compress an image to such a degree that the raw data can fit in a single Twitter message (140 characters) that, when decoded again, is still recognisable? The answer to the questions is a resounding Yes, as confirmed by a coding challenge inspired by Mario Klingemann’s attempt to compress…
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Text as UI (On Twitter)
Putting me in mind of Dustin Curtis’ multivariate ‘split’ testing to increase click-through rates to his Twitter profile (previously), Jakob Nielsen discusses his iterative design process for a Twitter message advertising his latest usability conference. The message went from, Announcing LAS VEGAS and BERLIN as the venues for our biggest usability conference of the year http://bit.ly/UsabilityWeek…
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Tests On Language and Click-Through Rates
By varying the language used in a sentence at the end of his articles, Dustin Curtis increased click-through rates to his Twitter profile by 173%. Dustin describes his multivariate (‘split’) testing of different call to action sentences, revealing the most persuasive, in a visually excellent article. This puts me in mind of how both Tim…