Letters Remain

Tag: web

  • Why Urban Legends Spread

    In a short profile of David and Barbara Mikkelson–proprietors of urban legend reference Snopes–the two discuss how they have seen their site grow and what they have observed about the subset of society that visit and contact their site. It’s an eminently quotable article of observations, questioning why urban legends spread the way they do.…

  • The Economically-(Im)Perfect World of Online Games

    Kristian Segerstrale–owner of online games company Playfish (acquired by Electronic Arts for $400m in November 2009)–discusses why online game environments are exciting places for economics research (and specifically: “how social factors influence economic decision making”): When economists try to model behavior in the real world, they’re always dealing with imperfect information. “The data is always…

  • Information Foraging and The Fold

    Even though users are now accustomed to scrolling down web pages, we know that the fold still exists and is important–and how we can design to take advantage of it. In light of this, Jakob Nielsen has conducted research to see what prompts users use to decide whether to scroll or not (the answer: the information…

  • Blogs as Books and the ‘New’ Bias

    We are prejudiced against material that doesn’t identify itself as ‘New’ and this is a problem not just with the majority of online information consumers but also the websites that pander to this ‘old media’ bias. Whether something’s “new” or “breaking” is a concern for newspaper writers seeking scoops. There’s no reason on Earth a…

  • How an Entertainment Medium Succeeds

    While looking at how piracy and online content has changed ‘traditional media’ (and is continuing to do so), Barrett Garese succinctly points out his vision for the direction online content needs to go to really differentiate itself and, thus, succeed (or any entertainment medium, in fact). Each medium has unique advantages and disadvantages, and the…

  • The Blog’s Influence on Writing

    Philip Greenspun on how writing and publishing has evolved since the Internet and, specifically, the blog have become omnipresent in our lives: Suppose that an idea merited 20 pages, no more and no less? A handful of long-copy magazines […] would print 20-page essays, but an author who wished his or her work to be…

  • Marketing and Spreading Online

    Bud Caddell, strategist at Undercurrent, talks with the author of Chief Culture Officer, Grant McCracken, on Bud’s experience of marketing online and how it really should be done–by the small and large companies. This on making something ‘spreadable’: Trying to design a program that reaches mass first, isn’t going to spread at all. It’s not remarkable, there’s…

  • The Statistics of A/B Testing

    Whether or not you believe this to be (as Joel Spolsky does) the “best post […] about A/B testing, ever”, it definitely is one of the easiest to understand and one of the few posts on split testing that is statistically sound (i.e. useful). Is [a given A/B test] conclusive? Has [variant] A won? Or…

  • The Importance of Information Literacy

    The future of the Internet as a credible source of information is under threat due to the proliferation of spam and inaccurate information online, suggests Howard Rheingold, proposing that the most efficient way to counter this worrying trend is for “a great many people [to] learn the basics of online crap detection and begin applying…

  • The New Rules of The Fold

    In 1996, while discussing the importance of the inverted pyramid style of writing, usability expert Jakob Nielsen wrote that “users don’t scroll”. From there the idea of The Fold as an integral part of web design came into being. But, as Nielsen himself has said, the Internet has evolved and “as users got more experience…