The Better Idea

Since reading Ramit’s The Myth of the Great Idea over two and a half years ago, I’ve been tinkering with the idea. However, it’s always the simplest things that win-out in the end.

The myth of The Great Idea is a dangerous one. It makes you constantly search and search for something that you’ll probably never find. […] Success almost never comes from a mind-blowing idea, so sitting around trying to find one is a waste of time. Success comes from a basic idea executed amazingly well. Ideas are rarely found by thinking. They’re found by doing.

The Great Idea is a myth; you want the Better Idea.

Mark Zukerberg made a better MySpace; Sergey Brin and Larry Page made a better [Altavista/Yahoo! Search/Microsoft Live/Hotmail]; Rick Brewster made a better MS Paint; the list goes on.

Looking at things with a critical eye, if you find yourself saying ‘I could make a better one of these’… what’s stopping you?