The Landscapes of Gadgets

Stating that modern gizmos (in this example, the iPhone) are no longer just dependent on highly integrated and developed systems for their production, but now also depend upon “a vast array of infrastructures, data ecologies, and device networks” for their operation, Rob Holmes’ “mind-boggling update to I, Pencil“* looks at the landscapes of extraction, assembly and operation modern gadgets create.

As Google is, like Apple, quite secretive about the details of the physical loci of its immaterial product, the locations of less than half of Google’s American data centers are known, with those known centers spread between California (five centers), Oregon (two), Georgia (two), Virginia (three), Washington, Illinois, Texas, Florida, North Carolina, South Carolina, Oklahoma, and Iowa.

The first of these data centers to be constructed is in The Dalles, Oregon, and “includes three 68,680 square foot data center buildings, a 20,000 square foot administration building, a 16,000 square foot ‘transient employee dormitory’ and an 18,000 square foot facility for cooling towers”. Like Google’s other data centers, the Dalles facility consumes enormous quantities of electricity (estimates range from 50 to 100 megawatts — somewhere between a tenth and a twentieth of the capacity of an average American coal-fired power plant), generating similarly large quantities of heat, which necessitates locating the centers by significant water sources for the chillers and water towers which cool the servers.

Inside, the data centers are filled with standard shipping containers, each container packed with over a thousand individual servers running cheap x86 processors: anonymous, modular data landscapes, the nerve centers of America’s conurbations, their standardization and dull rectilinearity indicating extreme placelessness, but contradicted by the logistical logic of water bodies, energy sources, and transmission distances which governs their placement.

* As Simon Bostock called it (via).