Mike Laurie analyses and classifies classic viral videos.
There are exactly one hundred million billion new viral marketing campaigns seeded every 10 minutes – the vast majority are completely dire and destined to fail. So what separates success from failure? Well, the best appear to exhibit similar patterns and by using these patterns in your own campaigns you could be on your way to a free buffet and a drunken snog at next Summer’s Revolution Awards.
via Seth Godin