Where a Book’s Cover Price Goes

Ever wondered what we pay for when we buy a book? Ever been interested in how the cover price gets divided between those involved; the author, retailer, publisher, etc.?

Based on figures produced by The Observer, BookTwo has produced a wonderfully simple infographic depicting the percentages of the split (for a £20 hardback):

Retailer: 55%
Publisher: 17.5%
Author: 10%
Production: 10%
Distribution: 5%
Promotion: 2.5%