10 Design Commandments

The 10 commandments of design , as set forth by Dieter Rams:

Good design…

  • is innovative
  • makes a product useful
  • is aesthetic
  • helps a product to be understood
  • is unobtrusive
  • is honest
  • is durable
  • is thorough to the last detail
  • is concerned with the environment
  • is as little design as possible

As Jason points out, Rams is the designer behind many Braun products and has described his design approach as “less, but better”.

He’s also the influence behind much of Jonathan Ive’s work for Apple.

via Kottke