Month: May 2010
-
Vowel Sounds and Price Perceptions
How the vowels in words are pronounced has an influence on how we perceive the size of an item. This ‘phonetic symbolism’ has also been shown to effect how we perceive prices: Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people…
-
Scientifically-Proven Ways to Improve Creativity
Fourteen acts or mindsets that have been shown–using science!–to increase creativity, from a two-article series on scientifically-proven methods toĀ increase your creativity: Psychological distance: Imagine your creative task as distant and disconnected from your current location. Chronological distance: Project yourself or the task forward in time. Absurdist stimulation: Read some Kafka: absurdity is a ‘meaning threat’,…
-
Hand Washing Leads to Rational Evaluations
Postdecisional dissonance–an extremely close relative of both post-purchase rationalisation and the choice-supportive bias–is the phenomenon whereby once we have made a decision we perceive our chosen option as the most attractive choice and the discarded alternatives as less attractive, regardless of the evidence. SomeĀ intriguingĀ recent research suggests that the physical act of cleaning one’s hands helps…
-
Fooled by Pseudoscience: A Philosophy of Science
The “huge quantities of data” collected on the subject show that the principal reason people are deceived by pseudoscientific claims and alternative therapies is not intellectual ability, but personal experience: a bad personal experience with mainstream medicine is the overwhelming reason, regardless of medical training. That’s from Ben Goldacre in an interview forĀ The Philosophers’ Magazine…
-
Text-Only Ads are the Most Effective
Advertisers are “often wrong about what attracts our attention” is the conclusion of a usability study looking at how users interact with online advertising. The study, published in the report Eyetracking Web Usability by the Nielsen Norman Group (a usability consultancy firm from Jakob Nielsen and Kara Pernice), suggests that text-only advertising is the most…
-
Complexity and Autonomy Key to Workplace Satisfaction
Work complexity and autonomy are the two largest factors in deciding workplace satisfaction, suggested findings reported in a 1985 article in The New York Times. The findings came from research by Dr. Jeylan T. Mortimer and Dr. Melvin L. Kohn and seems to agree with a more recent discussion on the three keys to programmer…
-
Journalism Online and Internet Entrepreneurship
In profiling a number of ‘online journalism entrepreneurs’, The New York Times does a good job of providing a relatively clichĆ©-free, high-level overview of the current state of online news publishing. The article looks at the “new breed” of blog-based journalists, a few business models, and the problems associated with advertising online. There’s nothing new…
-
Price Reductions and Cognitive Fluency
If the mental calculation required to determine the discount given on a product is difficult then we often misjudge the magnitude of the reduction. This “ease-of-computation” effect for judging price reductions is obviously related to other recent studies looking at ‘cognitive fluency‘ and is another way to manipulate and be manipulated through product pricing. Consumers’…
-
Askers, Guessers and the ‘Disease to Please’
Saying No to seemingly unreasonable requests and unwanted invitations is easy for some and a gruelling mental challenge for others. This disparity between responses can be explained by looking at the behavioural differences between Askers and Guessers: In Ask culture, people grow up believing they can ask for anything–a favour, a pay rise–fully realising the…