- Appeals to trust and authority.
- Visceral triggers.
- Scarcity cues.
- Induction of behavioural commitment.
- The disproportionate relation between the size of the alleged reward and the cost of trying to obtain it.
- Lack of emotional control.
For a concise (and readable) overview of the paper’s findings, The Psychology of Being Scammed from Mind Hacks is what you should read. Vaughan sums up with:
It’s becoming clear that those things that we think make us resistant to scams (a keen analytical mind) are not what help us avoid being a victim.