Tag: advertising
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Text-Only Ads are the Most Effective
Advertisers are “often wrong about what attracts our attention” is the conclusion of a usability study looking at how users interact with online advertising. The study, published in the report Eyetracking Web Usability by the Nielsen Norman Group (a usability consultancy firm from Jakob Nielsen and Kara Pernice), suggests that text-only advertising is the most…
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Journalism Online and Internet Entrepreneurship
In profiling a number of ‘online journalism entrepreneurs’, The New York Times does a good job of providing a relatively cliché-free, high-level overview of the current state of online news publishing. The article looks at the “new breed” of blog-based journalists, a few business models, and the problems associated with advertising online. There’s nothing new…
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Food Advertising Causes Unconscious Snacking
Food advertising does much more than influence our brand preferences; it also ‘primes’ automatic eating behaviours, contributing to overall and longer-term weight gain. This is the conclusion of a recent study into whether food advertising (of both the healthy and non-healthy kind) can trigger unconscious snacking by leading our thoughts toward hunger and food. Children…
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Tests On Language and Click-Through Rates
By varying the language used in a sentence at the end of his articles, Dustin Curtis increased click-through rates to his Twitter profile by 173%. Dustin describes his multivariate (‘split’) testing of different call to action sentences, revealing the most persuasive, in a visually excellent article. This puts me in mind of how both Tim…
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The Experience Response
Mark Hurst, author of Bit Literacy and host of the Gel conference, takes a look at Microsoft’s Bing and discusses the problem with Microsoft’s current strategy and ways they can improve. Customers online don’t respond to a brand marketed to them, they respond to the experience they have. If they can accomplish their goal quickly…
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Crowdsourcing and Creative Deflation
Monday Note uses the case study of LG eliciting designs for future mobile phones to show how crowdsourcing is changing how design is done… and how it’s starting to change advertising, too. Altogether, LG is going to spend $75,000, to be distributed among 43 awards. […] Let’s face it: for a company such as LG, seventy-five grand for…