Tag: branding
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On-Hold Music and Time Perception
With the correct choice of music and by giving the perception of progress customers on-hold in a telephone queue underestimate the time they have been kept waiting and will stay on the line longer before hanging up. Newsweek summarises a number of research studies that have looked at the psychology behind telephone queues and on-hold…
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The Declining and Thriving News Magazines
While Time and Newsweek saw double digit falls in revenue last year, The Economist saw similar sized gains—despite increasing subscription rates (previously). The Atlantic discusses this phenomenon, looking in detail at why The Economist is thriving in a market seemingly in decline. The Economist prides itself on cleverly distilling the world into a reasonably compact…
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In Defence of Branding
By comparing and contrasting the “two worlds” of direct marketing and brand marketing, Andrew Chen discusses why metrics-driven marketing shouldn’t usurp that of ‘branding’. The nature of internet marketing makes it easy to have a highly accountable, metrics-driven view – but companies that are highly metrics driven easily overlook hard-to-measure issues like brand and user…