Tag: virality
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How Trends Actually Spread; or, Six Degrees but No Connectors
The small sample size of Stanley Milgram’s small world experiment means that the theory of ‘six degrees of separation’ and the conclusion drawn from it–primarily, the Influential’s theory popularised by Malcolm Gladwell in The Tipping Point–could be deeply flawed. That was the starting point for Duncan Watts‘ research that led him to say “the Tipping Point is…
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Viral Videos: Analysis and Classification
Mike Laurie analyses and classifies classic viral videos. There are exactly one hundred million billion new viral marketing campaigns seeded every 10 minutes – the vast majority are completely dire and destined to fail. So what separates success from failure? Well, the best appear to exhibit similar patterns and by using these patterns in your…