Yesterday, 15th January 2011, Wikipedia celebrated its tenth birthday. Just over two weeks before, Wikipedia was also celebrating the close of its 2010 fundraising campaign where over sixteen million dollars was raised from over half a million donors in just fifty days.
The 2010 campaign was billed as being data-driven, with the Wikipedia volunteers “testing messages, banners, and landing pages & doing it all with an eye on integrity in data analysis”.
Naturally, all of the test data, analyses and findings are available, providing a fascinating overview of Wikipedia’s large-scale and effective campaign. Of particular interest:
- Banner testing: details of the split tests and their results
- Updates: general test information, findings and plans
If you’re ever involved in any form of fundraising (online or off), this dataset is essential reading–as will the planned “Fundraising Style Guide” that I hope will be released soon.
My favourite banner, which got eliminated toward the beginning of the campaign has to be:
One day people will look back and wonder what it was like not to know.
And if you’re interested in what Jimmy Wales had to say about his face been featured on almost every Wikipedia page for the duration of the campaign, BBC’s recent profile on the Wikipedia founder will satisfy your interest.